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ervin
1/12
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Brief
Phone reminders help people remember birthdays- yet messages still don't get sent
Quotes: "I just don't know what to say" or "Too late now"
Some just like or comment on posts instead
Insight
People get notifications for birthdays, yet don’t send the text, even though it’s free. But not sending it could cost your friendship.
Events, in store & more
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Billboards
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Solution
With a new feature for Apple iCalendar and iMessage integration, users are notified of loved ones’ birthdays and are provided an option to send a thoughtful message directly from the alert.
iOS 27 update feature:
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