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Lowe's block party Image generated by AI
Brief
Lowe's is launching a new collection of gardening tools in spring time
Insight
People who garden never really stop. They are simply waiting for the right moment to start again. Even in winter, gardeners are already thinking about their next projects.
Consumer problems
Plant in the fall (soil rebuild)
that will grow in the spring
Time management and knowledge (when to water, what plants do well, how much sunlight does each plant get?)
Everything goes dormant in the winter
Soil nutrients testing soil is important to know what you're missing or could reduce, to make the environment most beneficial for your plans
Native vs. invasive plans
People don't do enough research overall
Tools are very important-
1) could cut plan with a trowel that would be effective- not really, so could use shears or secateurs
2) could be on hands and knees, bending down on dirt, but kneelers are ore comfortable and better for posture and back
3) important to clean tools, to avoid spreading disease among your plans
Mind maps
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"Back to life" campaign
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This was a group project my contribution was: organizing weekly meetings, conducting research for consumer problems, mind mapping, and creating the Lowe's cleaning station & block party visuals
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