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ervin
Brief
Market Terminix to millennials, first time home buyers
Insight
Homeownership comes with more responsibility than celebration, which is why having a good neighbor matters.
Idea
Terminix turns homeowner responsibility into confidence by showing up like a trusted neighbor - protecting what you can’t see, before it becomes a problem.
Why a sitcom? Millenials are first time home buyers! 90s shows are nostalgia and provide comfort, and we’re tapping into that feeling and embodying it in Terminix. The home and comfort that you once found on your screen, is now being embodied in your home.
Episode
Episode 2: The first DinnerFriends over.Ants appear mid-conversation.Terminix shows up during cleanup like it was planned.“We live here too.”
In collaboration with Noelle Seeman, Art Director, and Mariana David, Art Director
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